Formed in 2008 by young designers Gareth Emmett and Rhys Dawney, LONG has quickly built up a cult following that is stretching across the UK and the rest of the globe.

The brand focuses on oversized, unisex clothing and bold graphic prints, which have now become the LONG signature statement.

Today LONG has over 150 stockists spread across 20 countries and is represented in London, New York and Tokyo. 

With an ongoing series of successful parties and club nights as well as collaborations from Boy London, Bearbrick and Disaro Records, LONG affirms it’s status as one of London’s most exciting and iconic youth brands.